Phoenix, Arizona
Shelly Hornback, Owner & Principal

Shelly Smith Hornback

Owner

With a robust community relations background, Shelly is a trusted community leader and seasoned communications professional with a flair for making connections and inspiring engagement. We build on Shelly's quarter century of communications experience to help clients effectively nurture relationships.

Hornback Communications is founded on Shelly's leadership experience as an elected governing board member and school district administrator, nonprofit board member, political action committee chairperson, and coalition builder.

Shelly serves on the boards of Common Sense Media (AZ), School Connect and Ignite Yoga Foundation. She is a member of Charter 100, Copper Club Arizona, and Women for Good (Phoenix). As chair of a tri-district political action committee, Shelly led more than two dozen winning campaigns, ensuring hundreds of millions of dollars for teaching positions and new school construction. She has been matched with Allysha as a "Big Sister" through Big Brothers Big Sisters for almost thirty years.

Our Services

We provide comprehensive communications solutions that build meaningful connections and drive measurable results for our clients.

Strategic Communications

Strategic Planning Media Relations Thought Leadership

We help our clients grow and improve by developing strategic communications plans, creating and pitching news stories, and writing compelling content. Our approach includes comprehensive stakeholder engagement and building authentic thought leadership positioning.

Increased brand visibility
Targeted audience engagement

Community Relations

Partnership Building Coalition Development Corporate Giving

We help our clients attract and maintain quality partners, oftentimes facilitating the introduction, to leverage resources and deepen impact. Connecting quality folks to do good work together is one of our favorite things!

Strategic partnerships
Community impact

Professional Training

Public Speaking Media Training Customer Experience

We provide a variety of professional development opportunities to help our clients build capacity. Training areas include community engagement, public speaking, media relations, ambassador programs, and volunteer services.

Enhanced capabilities
Professional growth

Our Clients

Sun Health

Strategic Community Relations & Communications

DRIVE Electric Arizona

Communications & Media Relations

Kyrene School District

Customer Experience

MAE Fine Foods

Community Relations

West Rose Tasting Room

Corporate Giving & Media Relations

City of Litchfield Park

Strategic Communications & Community Relations

School Connect

Fundraising

We help our clients foster enduring community connections. Experience, honesty and a passion for servant leadership fuel our commitment to attentive service and effective outcomes.

Testimonials

Mayor Jackie A. Meck

Mayor Jackie A. Meck (retired), City of Buckeye

"When Shelly takes on a job, I know I can count on her to get it done. She's efficient, organized, and professional. She is driven by passion and a strong work ethic."

Tracey Beal

Tracey Beal, Founder & CEO, School Connect

"Shelly's enthusiasm is infectious. She has a far-reaching network and is a powerful storyteller. She knows how to galvanize the community for impact."

Paul Bentz

Paul Bentz, Senior Vice President - Research & Strategy, HighGround

"I have worked with Shelly on a variety of public affairs and community engagement projects. She is an accomplished professional with a proven track record of message disciplined communications and exceptional community relationships."

Donna Davis

Donna Davis, Senior Community Impact Manager, Education Forward Arizona

"Today's market is all about relationships and Shelly is a master relationship builder. She has developed a great network of community and business leaders, educators, volunteers, and funders."

Partner With Us

Direct Contact

Reach out directly for immediate assistance

Phone 480-251-1355
Location Phoenix, Arizona
Response Time Within 24 hours

Schedule a Consultation

Let's discuss your communication goals and challenges

About Us

Hornback Communications is a boutique public relations firm based in Phoenix, Arizona. We help our clients foster enduring community connections. Experience, honesty and a passion for servant leadership fuel our commitment to attentive service and effective outcomes.